Want to get the most out of your Professional Photographer?
Professional photography is much more than just getting a great capture in the camera.
A good photographer will have the tools, knowledge and experience that allow them to achieve top results from a photographic brief. These include;
- An understanding of the mediums in which the images will be used. The photographic requirements for images used on the internet will be different from those utilised in offset printing for example.
- An understanding of colour management practice, and the various benefits and issues it presents.
- A comprehensive knowledge and experience of technical elements. Choosing and using suitable cameras, lighting equipment, software programs and computers. Understanding the importance of staying up to date with knowledge of all these items.
- Having suitable equipment for use in photographic briefs
- The Professionalism to appropriately complete any brief they take on.
- The Ability to translate a client’s requirements into a photographic solution.
Most important to remember is that Professional Photographers are skilled Creative Professionals whose skills, knowledge, and experience are at your disposal. Effective communication of your requirements to your photographer will allow them to provide appropriate advice and services for any given project.
Identifying your requirements
Before approaching a professional photographer it is important to consider a number of items. Ask yourself the following questions.
1) What type or style of images will best represent your project goals?
Do you have in mind something in particular, or have you seen a style of image you want for your project? Alternatively, would you like the Photographer to help you develop a suitable concept for your project?
2) What are you trying to achieve?
The final purpose of the images may determine the requirements of the photography. Be sure to explain to the photographer your aims. The post-production requirements for any project will also vary depending upon the desired purposes for the images.
3) What is your budget?
Have a realistic idea of budget based on the amount of work you are asking from the photographer. Remember that every hour on site shooting requires in general 1 – 2 hours additional post-production work. If you do have budget constraints be sure to tell the photographer up front. They may be able to work out more cost effective ways of achieving your desired goals.
Consider also utilising the photographer’s experience and creativity in the early stages of your project. They can add creativity and help develop an appropriate concept or shot list for your marketing requirements.
4) Are there any special or unusual requirements?
Every photographic project is different. For example, some may need;
- Specific or unusual deliverables.
- Require photography to occur within set time periods. Or;
- Require consultation with third parties to be able to complete the brief.
Speak to the photographer about these requirements. They may necessitate a certain amount of pre-production, or simply sufficient lead time. If you are uncertain, the photographer can help you determine accurate deadlines for your project.
Involving your photographer early may greatly enhance the outcome of your project. A good Professional Photographer will be able to make suggestions, and recommend ways to better communicate your business to the end viewer. A Professional Photographer will always be a valuable addition to your team.