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The Centre >> Resources >> Benefits of using a Professional Photographer

Why use an Experienced Professional Photographer?

When you commission an experienced professional photographer you are not paying for someone to simply press the shutter release button. With the prevalence of digital cameras, almost anyone can take a photo (although not always a good one).

In the end, cutting corners with your photography is a false economy. After all, it is not about how much you save, as about how much you sell.

When you commission Benjamin Townsend Photography, you are paying for;
Professional photographer A committment to a consistent standard of excellence.
Professional photographer A business that listens to it's clients needs, and does everything it can to fulfill them.
Experienced photographer High quality camera, lenses, and lighting equipment.
Experienced photographer The Photographer's knowledge and experience with using such equipment.
Freelance photographer The Photographer’s creativity and style.
Freelance photographer The Photographer’s ability and experience to get the job done.
Digital post production Specialised knowledge of photographic processes, software systems, and digital production, and the ongoing training in those systems.
Digital post production The Photographer’s understanding of the processes involved with the end usage of the images, and their ability to provide the best possible result for any given purpose.
Digital photography Proper insurances to cover any liabilities that may arise, and therefore protect you the client.
Digital photography The quality and breadth of service provided to you by the Photographer.
Quality photography The value of the images themselves.
Marketing and advertising And last but not least, the Photographer’s actual time and effort that goes into producing your images.

Please also consider that for every hour a photographer is onsite actually photographing, there is generally 1 – 2 hours of image preparation and production time spent getting the images to a state suitable for proper viewing (work that previously took place at the photo lab).

As with any other profession, such as lawyers or accountants or dentists, you will pay more for a photographer with more experience than one with little experience, however the more likely you are to receive a high quality product and service. Would you visit a cheap dentist or lawyer?

When you are looking for a photographer, consider foremost the quality and style of a photographer's work (i.e. look at their portfolio). Secondly consider costs, if this is important for you. By taking cost as your primary concern, you are risking your entire investment in your marketing, rather than looking at the potential increased sales and benefits of utilising high quality work.

 

Additional Reading

Digital photography vs film photography prices Digital vs Film pricing
A comparison of the similarities and differences
Photographic fees & charges Photographic Fees Explained
What are the fees, and why are they charged?
Photographer products and services Our Photographic Services
An outline of the services we can provide
 
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